What information and expectations of a company does its author want to convey to the prospective clients?
Comprehensive visual identity includes: a logo, outdoor advertising, mobile advertising, online advertising, a website, letterhead paper, business cards, merchandising, advertising coffers, flags, colour trademarking. All of these elements form a coherent and a comprehensive image of a company or an enterprise.
The basic assumption of effective visual identity is proper communication with a target group and building of identity through repetitiveness so that the presented graphic sign and e.g. colour trademarking of a company can be recognized on the market.
A thorough analysis of the target groups fitting a given business will allow us to make a direct contact with our potential client, create their profile, feel their needs.
The next step is to create a concept of a logo which will reach our target groups and to choose together with a client a concept closest to their mission for which we will create a Corporate Identity Manual – a comprehensive elaboration of the graphic form on media such as business cards and stamps.
Then we move on to outdoor advertising which includes: posters, billboards, banners, advertisements on company cars, brochures, catalogs, websites, online advertising, advertisements on LCD monitors and others which through repetitiveness relate directly to the needs of the target groups.
Coherent and original visual information becomes today necessary to be present in mass visual media and the minds of the target group. In this way we build not only the sign but also the brand.